Wednesday, April 18, 2007

Claim Your Content Coming -- and More on Viacom

YouTube is almost ready to launch a new software tool that will enable copyright holders to find and report infringing content on the YouTube site. The tool is dubbed Claim Your Content, and it will be available to any content provider -- not just official YouTube partners.

BTW, Google CEO Eric Schmidt commented at the Web 2.0 conference that he thought Viacom's lawsuit against the YouTube division was essentially a negotiating tactic in the ongoing discussions between the two firms. Of Viacom, Schmidt said "[y]ou're either doing business with them or being sued by them ... we chose the former, but ended up the latter."

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