YouTube for Business

Due to popular request, I've written a book that focuses exclusively on how to use YouTube to market your business, brand, products, and services. That book is called YouTube for Business, and it's now available at most bookstores and online retailers. It's priced at an affordable $24.95, and is a must-have for any business who is serious about marketing via YouTube online videos.

YouTube for Business covers everything you need to use YouTube as a component of your online marketing mix, and features profiles of five successful YouTube businesses. Find out more about the book here.

Higher Quality YouTube Videos

YouTube is now accepting and displaying higher resolution videos. Instead of the old 320 x 240 resolution, YouTube can now work with videos up to 480 x 360 resolution. YouTube calls this "Higher Quality Video," which it is.

To view higher quality videos whenever the higher quality is available, you need to change your account settings. Go to your Account page and click the Video Playback Quality link. On the next page, select the playback setting that makes sense for you, then click the Save Settings button.

Know, however, that the majority of existing YouTube videos are available only in the older 320 x 240 resolution. Look for newer videos to be uploaded at the higher resolution.

Mobile YouTube

YouTube has launched Mobile YouTube, a version of YouTube for mobile phones. The mobile interface lets you search for, download, and view videos on your web-enabled mobile phone. (Just make sure you have a fast mobile Internet service -- and a fully charged battery!) To try it out, point your phone to m.youtube.com.