Google has finally figured out a way to serve video ads in YouTube. For videos from selected partners, YouTube now displays an ad overlay that appears about 15 seconds into the video. The overlay takes up the bottom half of the screen; you can click to close the overlay, or it will disappear on its own after 10 seconds. To view the associated ad, just click the appropriate part of the overlay.
Right now, these ad overlays are added only to videos from YouTube's major content partners, and Google shares the ad revenue with those partners. You don't have to worry about Google popping an ad onto your own personal video. (At least not yet, anyway.) The response to this development is divided -- advertisers love it, while the YouTube community hates it. At least it's better than being forced to watch a pre-roll full-window ad -- isn't it?
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Wednesday, August 22, 2007
Friday, May 4, 2007
YouTube to Pay Most Popular Users
YouTube has announced a kind of revenue-sharing plan for its most popular video posters. It is elevating high-profile posters to the "partner" level, and then sharing advertising revenue with them. How do you become a YouTube partner? It's unclear, but seems to be based on traffic. Generate enough traffic to your videos (and thus to YouTube itself), and YouTube will get cozy with you.
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